In today's socially connected world, a lot of companies are struggling to stay afloat with social media. Some have the wrong ideas and some are somewhat keeping pace. Polaroid, for instance, is making moves, but are they the right moves?…
It doesn't matter if a popular brand's product is expensive and upmarket or provides mass appeal and value pricing. It doesn't matter if the brand produces a product or offers a surface. What matters is the promise held by the…
Inspired by classic Sixties movie titles and prompted by a design contest, we've built a 1960s style title sequence for the upcoming X-Men: First Class film. This video has made quite the stir on the internet, being featured on Comics…
From Sean Hotchkiss at GQ: "Schott NYC's kick-ass Perfecto Brand launched its e-commerce site last week. The hub will operate as a separate entity from the Schott NYC and will feature seasonal lookbooks like the one shot for fall." They…
Nothing conjures our childhood years more than Carter’s Watch the Wear clothes. As we grew up, our Carter’s were right there with us, exploring, learning and most importantly, playing. With visions of our favorite playground in mind, Stunt Double teamed…
In Seth Godin's words: “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be…
MADE IN THE USA was once a highly valued assurance, an authentication, a symbol of high quality materials, careful workmanship, union made solidarity and national pride. Today, the product retail riddle is complicated by lofty idealism's vs practicalities: should the…
Social networking websites are eliminating the once popular appeal of college yearbooks reports the AP. Though it is difficult to assess just what this change means – if anything – to students and professors in terms of their relationships, the…
When it was reported last month that Lady Gaga had signed a deal with Polaroid, we had to wonder what the hell was going on. After all, why would one of the hottest young performers connect herself with an irrelevant…
