From Sean Hotchkiss at GQ:
“Schott NYC’s kick-ass Perfecto Brand launched its e-commerce site last week. The hub will operate as a separate entity from the Schott NYC and will feature seasonal lookbooks like the one shot for fall.”
They go on to talk about Schott’s heritage and how awesome it is that they celebrate the fact that they’re “An American Original Since 1913”.
Insert smug smile and borderline pretentions & self serving “Yep” here.
Read more of GQ’s article on Perfecto Brand, as well as an interview with fashion designer, Greg Chapman, here. And check out the full site, including the look book we made.