After working for some of the most respected names in the fashion industry for more than two decades, Jude Connally decided it was time to fulfill her life’s mission. She founded her clothing line in 2010, with the goal of creating a dress collection that allows every woman to embrace her own beauty.
Stunt Double saw the potential to position Jude Connally brand beyond the attributes of the product (for they are indeed paramount). Instead we sought to embody the brand concept with the core reason for its existence, to own the concept of SELF-LOVE: A REWARD FOR FEMININITY ITSELF. This positioning centers the brand in a unique capability with the MODERN FEMALE SENSIBILITY. But furthermore, this move positions the brand as UNIQUE AND SINCERE—proffering a deeper understanding of the woman. Affirming both psychological and aesthetic associations, WE EXCEED THE CLICHE PRINCESS AT THE BALL FANTASIES proffered by most apparel brands and marry THE PRODUCT to the inner (FEMALE) BEING.