skip to Main Content

Branding Before Packaging!

It’s disquieting when companies seek new or revitalized package design solutions for their products when they aren’t taking a serious look at their overall branding efforts. Packaging, when properly developed, refers back to the brand. But if that brand has…

Read More

VOLVO Going Chinese!

The venerable Volvo brand, known for reliability and safety, was sold yesterday by Ford to The Zhejiang Geely Holding Group. Based in Hangzhou, and its majority-owned automotive subsidiary, Geely Automobile Holdings, is ranked #12 in overall production. Geely autos has…

Read More

No More Time for Movado?

Movado is shuttering its retail division and closing its branded U.S. retail boutiques by the end of this month. While the once- great Swiss brand will retain its New York store, along with 31 outlet stores, the company plans to…

Read More

Subaru gone to the Dogs!

More than 77 million dogs are owned by people in over 45 million households in the US. A statistic advertisers like Subaru have noticed. In fact, half of Subaru drivers own a pet. That’s why the car company’s latest ad…

Read More

Domino’s gets more Dough!

Domino’s might be in the business of delivering pizzas, but it has also been taking home the bacon recently. The pizza giant boasted its most lucrative fourth-quarter earnings – producing twice as many sales, better margins, and lower interest expenses.…

Read More
error: Content is protected !!
Back To Top