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Branding Before Packaging!

It’s disquieting when companies seek new or revitalized package design solutions for their products when they aren’t taking a serious look at their overall branding efforts. Packaging, when properly developed, refers back to the brand. But if that brand has…

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VOLVO Going Chinese!

The venerable Volvo brand, known for reliability and safety, was sold yesterday by Ford to The Zhejiang Geely Holding Group. Based in Hangzhou, and its majority-owned automotive subsidiary, Geely Automobile Holdings, is ranked #12 in overall production. Geely autos has…

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No More Time for Movado?

Movado is shuttering its retail division and closing its branded U.S. retail boutiques by the end of this month. While the once- great Swiss brand will retain its New York store, along with 31 outlet stores, the company plans to…

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Subaru gone to the Dogs!

More than 77 million dogs are owned by people in over 45 million households in the US. A statistic advertisers like Subaru have noticed. In fact, half of Subaru drivers own a pet. That’s why the car company’s latest ad…

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Domino’s gets more Dough!

Domino’s might be in the business of delivering pizzas, but it has also been taking home the bacon recently. The pizza giant boasted its most lucrative fourth-quarter earnings – producing twice as many sales, better margins, and lower interest expenses.…

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