Does this mean the end of Skype's free phone service? Why is Verizon handing its users something they’d never expect – Skype! Is it just another one of those catch-filled ploys to get people to switch over or buy a…

It’s disquieting when companies seek new or revitalized package design solutions for their products when they aren’t taking a serious look at their overall branding efforts. Packaging, when properly developed, refers back to the brand. But if that brand has…

The venerable Volvo brand, known for reliability and safety, was sold yesterday by Ford to The Zhejiang Geely Holding Group. Based in Hangzhou, and its majority-owned automotive subsidiary, Geely Automobile Holdings, is ranked #12 in overall production. Geely autos has…

Movado is shuttering its retail division and closing its branded U.S. retail boutiques by the end of this month. While the once- great Swiss brand will retain its New York store, along with 31 outlet stores, the company plans to…

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The MINDSHARE of the consumer is inhabited by brands with stories to tell. Not to be viewed as merely a product or service, a brand is meant to be differentiated and humanized. A brand is a promise---a promise of satisfaction,…

More than 77 million dogs are owned by people in over 45 million households in the US. A statistic advertisers like Subaru have noticed. In fact, half of Subaru drivers own a pet. That’s why the car company’s latest ad…

Domino’s might be in the business of delivering pizzas, but it has also been taking home the bacon recently. The pizza giant boasted its most lucrative fourth-quarter earnings – producing twice as many sales, better margins, and lower interest expenses.…

If a half-century of focus groups has taught us anything, it is this: People can’t tell you what they want or what they would do with any accuracy. It’s nearly impossible to get people to tell you the truth in…