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Will Polaroid go the way of Kodak?

In today’s socially connected world, a lot of companies are struggling to stay afloat with social media. Some have the wrong ideas and some are somewhat keeping pace. Polaroid, for instance, is making moves, but are they the right moves? There’s a wealth of opportunities that Polaroid can take advantage of right now that could […]

When a Couch is More Than a Comfy Seat… It's a Brand!

It doesn’t matter if a popular brand’s product is expensive and upmarket or provides mass appeal and value pricing. It doesn’t matter if the brand produces a product or offers a surface. What matters is the promise held by the brand and how it delivers this promise to each of the brand’s willing participants. Let’s […]

Alternate Title Sequence Contest for X-Men: First Class

Inspired by classic Sixties movie titles and prompted by a design contest, we’ve built a 1960s style title sequence for the upcoming X-Men: First Class film. This video has made quite the stir on the internet, being featured on Comics Alliance, the largest comic industry site on the internet, i09, Yahoo, internet watering hole, The […]

Carter's Watch the Wear

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Our Work on Perfecto Brand Hits GQ

From Sean Hotchkiss at GQ: “Schott NYC’s kick-ass Perfecto Brand launched its e-commerce site last week. The hub will operate as a separate entity from the Schott NYC and will feature seasonal lookbooks like the one shot for fall.” They go on to talk about Schott’s heritage and how awesome it is that they celebrate […]

Social Media Savvy For 2011

In Seth Godin’s words: “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” In surveying trending topics, predictions, and social media resolutions for 2011, for which there […]

VOLVO Going Chinese!

The venerable Volvo brand, known for reliability and safety, was sold yesterday by Ford to The Zhejiang Geely Holding Group. Based in Hangzhou, and its majority-owned automotive subsidiary, Geely Automobile Holdings, is ranked #12 in overall production. Geely autos has made significant inroads manufacturing subcompacts and less expensive compacts – and now, it joins the […]

No More Time for Movado?

Movado is shuttering its retail division and closing its branded U.S. retail boutiques by the end of this month. While the once- great Swiss brand will retain its New York store, along with 31 outlet stores, the company plans to regroup and focus on selling watches through third parties, including wholesale partners and independent retailers. […]

The Schott Perfecto makes the cover of SPIN Magazine!

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The Focus Group – Is it Dead Yet?

If a half-century of focus groups has taught us anything, it is this: People can’t tell you what they want or what they would do with any accuracy. It’s nearly impossible to get people to tell you the truth in a traditional focus group. Instead the individuals try to fit in within the artificial social […]

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