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Will Polaroid go the way of Kodak?

In today’s socially connected world, a lot of companies are struggling to stay afloat with social media. Some have the wrong ideas and some are somewhat keeping pace. Polaroid, for instance, is making moves, but are they the right moves? There’s a wealth of opportunities that Polaroid can take advantage of right now that could […]

When a Couch is More Than a Comfy Seat… It's a Brand!

It doesn’t matter if a popular brand’s product is expensive and upmarket or provides mass appeal and value pricing. It doesn’t matter if the brand produces a product or offers a surface. What matters is the promise held by the brand and how it delivers this promise to each of the brand’s willing participants. Let’s […]

Alternate Title Sequence Contest for X-Men: First Class

Inspired by classic Sixties movie titles and prompted by a design contest, we’ve built a 1960s style title sequence for the upcoming X-Men: First Class film. This video has made quite the stir on the internet, being featured on Comics Alliance, the largest comic industry site on the internet, i09, Yahoo, internet watering hole, The […]

Carter's Watch the Wear

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Social Media Savvy For 2011

In Seth Godin’s words: “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” In surveying trending topics, predictions, and social media resolutions for 2011, for which there […]

Our Work on Perfecto Brand Hits GQ

From Sean Hotchkiss at GQ: “Schott NYC’s kick-ass Perfecto Brand launched its e-commerce site last week. The hub will operate as a separate entity from the Schott NYC and will feature seasonal lookbooks like the one shot for fall.” They go on to talk about Schott’s heritage and how awesome it is that they celebrate […]

VOLVO Going Chinese!

The venerable Volvo brand, known for reliability and safety, was sold yesterday by Ford to The Zhejiang Geely Holding Group. Based in Hangzhou, and its majority-owned automotive subsidiary, Geely Automobile Holdings, is ranked #12 in overall production. Geely autos has made significant inroads manufacturing subcompacts and less expensive compacts – and now, it joins the […]

No More Time for Movado?

Movado is shuttering its retail division and closing its branded U.S. retail boutiques by the end of this month. While the once- great Swiss brand will retain its New York store, along with 31 outlet stores, the company plans to regroup and focus on selling watches through third parties, including wholesale partners and independent retailers. […]

The Schott Perfecto makes the cover of SPIN Magazine!

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Product Quality is Important, but Brands are not Built by Quality Alone.

The MINDSHARE of the consumer is inhabited by brands with stories to tell. Not to be viewed as merely a product or service, a brand is meant to be differentiated and humanized. A brand is a promise—a promise of satisfaction, a promise of happiness. What separates one brand from another is the unique story associated […]