We’re busy as ever here at StuntDouble, we’ve got a brand new office space and tons of projects and news we’ll be sharing with you in the future, but that doesn’t mean we can’t take some time out for a little bit of self promotion.
In today’s socially connected world, a lot of companies are struggling to stay afloat with social media. Some have the wrong ideas and some are somewhat keeping pace. Polaroid, for instance, is making moves, but are they the right moves? There’s a wealth of opportunities that Polaroid can take advantage of right now that could reflect well upon their company and its consumers.
It doesn’t matter if a popular brand’s product is expensive and upmarket or provides mass appeal and value pricing. It doesn’t matter if the brand produces a product or offers a surface. What matters is the promise held by the brand and how it delivers this promise to each of the brand’s willing participants.
From Sean Hotchkiss at GQ: “Schott NYC’s kick-ass Perfecto Brand launched its e-commerce site last week. The hub will operate as a separate entity from the Schott NYC and will feature seasonal lookbooks like the one shot for fall.” They go on to talk about Schott’s heritage and how awesome it is that they celebrate the fact that they’re “An American Original Since 1913″.