The Focus Group – Is it Dead Yet?

If a half-century of focus groups has taught us anything, it is this: People can’t tell you what they want or what they would do with any accuracy. It’s nearly impossible to get people to tell you the truth in a traditional focus group. Instead the individuals try to fit in within the artificial social […]

So What Do We Do At Stunt Double Industries?

We specialize in brands as they pertain to American culture.We help American brands find their DNA.We help developing brands target American consumers.We show brands how they fit into current trends and not the other way around.We believe smart planning greatly reduces risk.We believe if you don’t take risks, you won’t crash, but you’ll always follow. […]