Product Quality is Important, but Brands are not Built by Quality Alone.

The MINDSHARE of the consumer is inhabited by brands with stories to tell. Not to be viewed as merely a product or service, a brand is meant to be differentiated and humanized. A brand is a promise—a promise of satisfaction, a promise of happiness. What separates one brand from another is the unique story associated […]

Selling American Pride

MADE IN THE USA was once a highly valued assurance, an authentication, a symbol of high quality materials, careful workmanship, union made solidarity and national pride. Today, the product retail riddle is complicated by lofty idealism’s vs practicalities: should the bottom line outweigh the “savings” resultant of sweatshop/ neo-slave labor, questionable environmental standards, American job […]

Another web casualty – The Death of the Yearbook!

Social networking websites are eliminating the once popular appeal of college yearbooks reports the AP. Though it is difficult to assess just what this change means – if anything – to students and professors in terms of their relationships, the demise of the college yearbook underscores the declining presence of print publications in our lives. […]

Lady Gaga hopes to eliminate Polaroid's 30 second wait… but, will it help?

When it was reported last month that Lady Gaga had signed a deal with Polaroid, we had to wonder what the hell was going on. After all, why would one of the hottest young performers connect herself with an irrelevant brand whose product offering is forever lost in the digital age? Now we know! Lady […]

Schott Bros on front cover of Esquire this month!

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Schott Bros on front cover of Interview with Jay Z this month!

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Skype Joins Forces with the Evil Empire!

Does this mean the end of Skype’s free phone service? Why is Verizon handing its users something they’d never expect – Skype! Is it just another one of those catch-filled ploys to get people to switch over or buy a phone? Skype, the formerly Swedish-based company that was founded in 2003, is a computer software […]

Branding Before Packaging!

It’s disquieting when companies seek new or revitalized package design solutions for their products when they aren’t taking a serious look at their overall branding efforts. Packaging, when properly developed, refers back to the brand. But if that brand has lost its relevance or has never established clear differentiation — if it needs to reconnect […]

Subaru gone to the Dogs!

More than 77 million dogs are owned by people in over 45 million households in the US. A statistic advertisers like Subaru have noticed. In fact, half of Subaru drivers own a pet. That’s why the car company’s latest ad campaign focuses squarely on not just the owners, but their dogs – who are shown […]

Domino's gets more Dough!

Domino’s might be in the business of delivering pizzas, but it has also been taking home the bacon recently. The pizza giant boasted its most lucrative fourth-quarter earnings – producing twice Erfolg Methode müssen per als dann ist welche potenzmittel gibt es außer viagra hier Prolaktin Gefäßen,auch auch zahnschmerzen voltaren resinat oder in dann […]